Friday, June 5, 2009

Summer ethnic wear for the college - goers

Summer this year round is all about vibrant colours, warm shades, floral designs and comfortable attire. Aavaranaa, the exclusive ethnic boutique in Alwarpet educates on how the youth can sport the trendiest of all looks every day to college. Simple clothing with just a dash of ethnicity speaks about Aavaranaa’s latest summer collection this year. So if you’re looking for something different than the common jeans and t-shirts, here’s an option for you. With a wide range of salwar suits to choose from and materials ranging from simple cottons to kota cotton, chiffon, and the elegant silks, Aavaranaa boasts of a collection of unique salwars for all occasions.

The zebra collection is worth mentioning here, an interesting collection inspired by zebra lines, the array of salwars here have a contrasting top and bottom, and come with a dupatta that sports two colors, one for the top and bottom along with the black & white zebra lines. Together, the colors and patterns form a very trendy dupatta which enhances the look of the salwar.

Whites are the ever trendy colour of summer and Aavaranaa introduces them with a twist! Made especially for the summer, these salwar suits come in shades like beige whites and creams with two-tone pants and a similar dupatta. These are good choices for daily wear in summer as the colours are pastel and bright at the same time. Available in lights colours of baby pink and light blue, the collection is hip and sensual.

Also available at the store are kalamkari appliqués and a neckline collection. The kalamkari appliqué salwar sets are for the dressier occasions in summer. These come in slightly earthy shades like maroon, earthy green and orange. These salwars have hand painted kalamkari motifs appliquéd on cotton depicting various designs and extracts from various epics, a truly Indian collection. On the other hand, the neckline collection boasts of exquisitely designed necklines on a plain or simple designed salwar with a block printed bottom and dupatta.

Aavaranaa also houses an Organdy Colors collection. Organdy suits are rich ones and quite apt for festivities. Contrary to what most people think, an Organdy is easy to maintain. They come with inner linings and when washed without starch, the Organdy suits turn as soft as cotton. These suits usually have small sparkles of mirror that provide a soft but rich look. Organdy salwars come in unusual combos like khakhi and majenta, yellow and beige, purple and black and similar shades.

Among all the ethnic attire, salwars are the most comfortable during summer as they are not heavy and can breathe easily keeping you dry all day round. Youngsters often prefer a salwar when it comes to ethnic attire as they are easy to pull on and carry off and can be just as stylish as a sarees. Besides, they often find salwars easier to manage. So shed those jeans and t-shirts and go ethnic today, the Aavaranaa way!

Contributed by Aavaranaa Boutique, No. 15th, Ashoka Street, Alwarpet, Chennai. Ph # +91 44 24988292

0 comments:

Post a Comment