Monday, February 1, 2010

Terracotta Jewelry Collection at Aavaranaa Boutique

This February, Aavaranaa has on display a select collection of hand made ethnic terracotta jewelry. Terracotta is an Italian word that literally means cooked earth – the material is hard red earthenware – and is commonly used for orna
ments like necklaces, bracelets, pendants, and chokers.The collection at Aavaranaa comes in the form of various Gods and Goddesses, birds and also in abstract and geometrical shapes that are designed in a style that will enhance the look and feel of any traditional sarees and modern outfits.

On display are traditional designs of pendants shaped in the form of various exotic birds like the peacock and of religious deities like lord Ganesha that help create a clam, elegant and peaceful appearance on anyone who adorns them. For the more contemporary style, also available are jewelry designed in abstract and geometrical shapes of various sizes. The uniqueness of terracotta jewelry lies in the fact that it can be created in innumerous ways.

Aavaranaa Boutique’s collections of uniquely designed, handcrafted organic terracotta jewelry are rare and visually eye catching. This collection come in various colors like pink, red, rust, green or gray creating a rustic appeal. The jewelry is hand painted to give an additional appeal to match ethnic clothing. Terracotta tradition is a proud heritage from ancient India and offers an aesthetic and functional alternative to artificial jewelry besides being eco-friendly. Priced from Rs.700/- onwards this collection is all set to entice customers into the world of terracotta!

Forming great accessories, terracotta jewelry with their unique designs go well with all ethnic garments and can be worn on all occasions. Terracotta jewelry can add a lot of class, is very chic and sets one apart from those donning more traditional wear. Terracotta jewelry makes for an exotic dressing style when worn with traditional wear.

A few more pictures of models donning the jewelry...






















Friday, January 15, 2010

In Vogue

Still trying to figure out the saree fashion trend for the New Year? No need to worry there, cause we now bring you a few tips on what to look out for. This season its all about Tussur! Yes, the fabric is back in vogue and you can choose colors from the very dul grays to the bright pinks. The style is all floral and geometric with a dash of abstract designing. Elegance is the key.

The mix and match trend is here to stay so go all out and pick those favorite duppatas and match them up! Another trend to look out for is the morning evening sarees. These sarees became quite a trend in 2009 and it seems that they are still going strong. This is another safe bet in your closet...

Silks are an evergreen fashion trend. This season look out for light colors with simple and elegant weaves or prints. Thick borders are out and thin borders are in. mix traditional sarees with contemporary blouses, strapless are in vogue!

Armed with these simple guidelines, you should now be able to shop comfortable for trendy ethnic garments. Watch out for more fashion tips on this space...

Wednesday, January 6, 2010

Sport ethnicity in style this festive season

Aavaranaa recently launched a new line of exclusive designer sarees. Like always, the sisters have come up with designs that blend in seamlessly with each other - even if in contrasts! The new collection revolves around the winter season and boasts of vibrancy combined with the magical hues of the season. The sarees are hand brush dyed with colors like pink, red, green lues with traditional block prints crating a uniquely new style statement.

The winter collection showcases the aesthetic appeal of the designer sarees and salwars that come in contrasting colors block printed, hand brush dyed, double shaded with versatile designs comprising of floral and geometric patterns on stylish themes. Most of the sarees have a touch up and a tinge of Beige color that merges with all the hues of shades.

The highlights of the season are the “Mangalgiri Salwars” sourced and merchandised from Mangalgiri near Vijayawada, accentuated with traditional block prints & elegant mirror work. Another special collection would be the “Ikat weaving” designed on the cotton sourced from Orissa and Andhra Pradesh with unique patterns and shades.

These splendid hand brush dyed collection of sarees is priced at Rs.3300. The Hand brush dyed technique can also be availed on salwars which are priced at Rs.1900 upwards and the Mangalgiri aalwars are priced at Rs.1500 upwards.

Wednesday, November 4, 2009

Elegant Bridal Collections at Aavaranaa

A wedding ceremony has a number of rituals and customs, each symbolic of beautiful and noble sentiments. South Indian wedding traditions and ceremonies are no exception. When compared with the typical North Indian wedding, a South Indian wedding is a tad toned down but none the simpler! One of the important parts of the weeding is shopping for all the essential things that will be required, including the Bridal Saree. The colors of these sarees are usually dark and come with a wide golden border. Aavaranaa the exclusive designer silk boutique swanks of a collection of bridal silk sarees for the gramd South Indian wedding. Customers can choose from an array of Kanchipuram pure silks and light silks sarees that are custom-made for the wedding seasons.

A notable saree in this collection comes in an earthy dark green hue. Made from pure Kanchipuram silk, this saree comes with a broad border with intricate zari works in golden treads accompanied by an abstract design in a maroon shade in-between. The saree in styled with simple abstract zari works at regular intervals. The pallu reflects the designing of the border and imitates an even elaborate zari work with abstract designs of maroon in-between. The saree is priced at Rs13400/-

Understanding the needs of the typical South Indian wedding, Aavaranaa also offers a collection of sarees for the family. One can choose from materials ranging from the natural tussar to the alluring organza, from the perpetual Kanchipuram to the equally dear uppada. The store also houses garments ranging from the sensuous bagalpurs to the stunning and mellifluous mutkas. A notable saree comes in a light weight, hand woven kanchi silk material, woven in the 1/2 & 1/2 fashion with pink on the top half and a vibrant yellow at the bottom half, designed with small floral prints; combined with a plan yellow blouse the saree epitomizes grace and elegance

Besides sarees, Aavaranaa also houses a collection of retro designed salwars for all occasions.


- Contributed by Soorya Krishna, Head Designer - Aavaranaa Boutique